Meet the Yellow Genius
Here’s why it’s called a genius: Dramatically Different Moisturizing Lotion duplicates the exact lipids and water balance that naturally occur in healthy skin, so you receive the perfect amount of both exactly where you need it. It gratifies the thirst of every skin. The key hydrating ingredient: hyaluronic acid acts like a moisture magnet, helping to attract and retain water in your skin.
The Skin Barrier Builder
Dramatically Different Moisturizing Lotion also helps strengthen your skin’s moisture barrier. What’s that? It’s the uppermost layer of skin whose key function is to protect everything underneath it from the daily assaults of sun exposure, pollution, and the elements. “Imagine you had a beautiful house, with gorgeous furniture, but the roof is leaky—everything in your house would get damaged. Your skin barrier offers the same protection that a roof does to a house,” explains Janet Pardo, Senior Vice President Product Development. The stronger your moisture barrier is, the better your skin’s ability to fend off free radicals, helping to prevent collagen breakdown, dryness, and hyperpigmentation. It can also better lock in hydration to maintain a healthy, hydrated glow.
Pioneering Allergy Science
Dramatically Different Moisturizing Lotion was also unique thanks to Clinique’s uncompromising commitment to creating the safest, most effective formulas for all skin types. “In the ‘60s, skincare ingredients weren’t as regulated as they are now, so there were lots of things that were causing women to have reactions. It was very important to us to make sure that our formulas were free of anything even slightly irritating,” says Janet. Everything Clinique, starting with 3-Step and the yellow genius, has to pass our rigorous Allergy Science protocol. This has always entailed avoiding the use of any known allergens and irritants as well rigorous testing at every stage of development, including the Repeated Insult Patch Test (RIPT), in which 1,200 applications of a new formula is tested on real people, and if anyone experiences a reaction, we reformulate. Now, 50 years later, this commitment to uncompromising, rigorous allergy testing has generated a deep knowledge of skin physiology and a unique, expansive allergy-test database that is constantly being updated and tapped into while developing new formulas. Also noteworthy: Today, everything from Clinique is free of parabens, phthalates, and fragrance.
“I am so amazed with how well this one works! My skin instantly feels great and I don't have to worry about it being too greasy either. Since I have started using this, I have referred it to so many friends who have had the same experience as I have!” - Kristyxv
Meet the Yellow Genius